The AI-native infrastructure to win it doesn't exist yet. We're building it.
€2,900 · Revenue Risk Report · No payment upfront
I'm not building this because I spotted a gap. I'm building it because I've lived every side of the failure.
I've been the CS rep watching accounts go quiet with no system to act. The CS leader whose team was flying blind. The founder who discovered churn risk from a cancellation email. Every role, every stage of the failure — I've been in it.
That's why I'm the one building the fix.
Managing 60 accounts with a spreadsheet and a gut feeling. No signal layer. No playbook. Just hope and the inbox.
Watching Gainsight implementations take 6 months, cost $40K, and still not tell us what to actually do.
Reading a cancellation email from an account that had been showing risk signals for two months. Nobody caught it.
Finally in a position to stop patching the symptom and build the infrastructure the CS category has never had.
// high_churn_risk
// stable_but_blind
// scalable_retention
// nrr_110_plus
The tools exist. The data exists. The failure is structural — and it keeps repeating because nobody has rebuilt the infrastructure.
Gainsight and ChurnZero were built for 20-person CS teams with dedicated ops. At Series A/B, they add complexity, not clarity.
Every tool asks for clean CRM data, integrated product analytics, and a CS ops person to maintain it. Most teams have none of that.
Health scores are everywhere. Knowing an account is at risk without knowing what to do is just anxiety with a dashboard.
When a signal is visible, each rep improvises differently. Some act, some freeze. The outcome depends on the rep, not the system.
The industry bets on data hoarding — build the perfect CRM, integrate everything, wait until you have signal quality. We're betting against it.
You have a clean, complete CRM with reliable fields
Your product data is instrumented and piped in
You have bandwidth to maintain the integration layer
A CS ops person to keep health scores calibrated
Reps will log everything into another dashboard
Behavioral signals from external sources — no CRM needed to start
Rep confirmation as structured input — one tap, instant signal
Playbooks that fire from confirmed signals, not from data quality
Recognition over generation — show the rep a signal, ask if it's true
Live in under 5 minutes with just a CSV of your accounts
Four steps. Under 5 minutes to go live. The playbooks come from what actually works — not a template library.
Paste a CSV with account name, domain, and renewal date. That's all Rivive needs to start. No API keys. No OAuth flows. No engineer required.
Rivive watches news, leadership changes, funding events, and company signals for every account domain. By morning, your feed is live.
Rivive surfaces what it found and asks if it's relevant. One tap per signal. Your rep confirms or dismisses — no typing, no forms, no admin.
Based on confirmed signals, Rivive recommends the right structured intervention — built from what actually worked across real CS teams, not templates.
Every morning, Rivive surfaces what changed across your accounts overnight. Automated detections from external signals sit alongside smart check-in prompts.
Your rep doesn't go looking for problems. Problems come to them — pre-categorised, sourced, and with a clear action attached.
When a rep says "something feels off," Rivive turns that intuition into structured data. One signal at a time. One tap each.
25 signal types across 5 families — relationship, company, financial, engagement, and competitive. Each confirmed signal updates the risk score instantly and unlocks the right playbook.
Gainsight's customers are not our beachhead. They're our destination. We start where Gainsight can't — with teams who have no ops, no clean data, and no time.
| Gainsight / ChurnZero | Rivive | |
|---|---|---|
| Built on | Clean CRM data + product integration | Behavioral signals + rep confirmation |
| Time to first value | 3–6 months | Under 5 minutes |
| Requires | CS ops, integrations, dedicated admin | Just a CSV of your accounts |
| Signal source | Internal usage data only | External signals + validated rep input |
| Playbooks | Template library you configure | Built from what actually works |
| Price | $30K+/year | Priced for Series A/B |
Series A/B founders trust their investors, their agencies, and their advisors. We go where that trust already lives — and earn the introduction.
// distribution_strategyVCs and angels who own Series A/B portfolios already see the NRR problem across all their companies. We become their first recommendation.
Fractional CS leaders and boutique agencies work with exactly our ICP. They need a tool to give their clients — we become that tool.
RevOps, CS, and founder communities where our buyers spend their time. Content and case studies that travel through peer trust.
This isn't a better dashboard. It's a new category — AI-native revenue defense built for the companies that will define the next decade of SaaS.
We work directly with Series A/B SaaS teams, embedded through investor networks and CS consultants who already own the trust. The Revenue Risk Report is our entry point — a high-value, concrete deliverable that proves the system works before anyone commits to a subscription.
Rivive becomes the AI layer underneath every CS team — the way Stripe is the payment layer, or the way Segment became the data layer. When every CS agency, every investor portfolio, and every SaaS operator runs on Rivive, we stop being a tool and become the infrastructure the category runs on.
This round funds the build-out of the Rivive engine and validates the model with paying customers — before we go to market at scale.
Signal detection engine, playbook system, and the core infrastructure that makes Rivive defensible.
Go-to-market, partnerships, and the Revenue Risk Report pipeline that converts relationships into revenue.
First CS/sales hire and the runway to reach proof-of-model before Series A.
Apply for a Revenue Risk Report — we analyse your accounts, identify what's at risk, and tell you exactly what to do about each one.
Apply for the Revenue Risk Report →We review every application. You only pay if we're a fit.